Final Transparency Report for The Chosen
Updated September 17, 2024: We have updated the transparency report to include total actual investments made by Angel Studios to get The Chosen launched as one of the most successful tv series of all time.
In the wake of The Chosen, Inc terminating their agreement with Angel Studios, we've received many questions. In this blog post, we're focusing on questions pertaining to revenue.
First, we'd like to say that we are honored to have been a part of The Chosen's journey to share the story of Jesus and His followers with over 100 million people worldwide. We wish them the best with Season 4 and beyond.
In the spirit of transparency, we're sharing the official breakdown of revenue.
Angel's Initial Launch Investment
Before we dive into the final revenue report to date, here’s a breakdown of Angel’s combined 2018 and 2019 investments into helping fund and launch The Chosen until the project started cash flowing.
Angel Studios helped bring this series to life by investing millions into The Chosen, including personnel, overhead, and advertising. In addition, we leveraged our expertise and the support of the Angel community to crowdfund and successfully launch the series.
Revenue Report
In 2022, we gave a transparency report for The Chosen. As of the start of Season 3, after marketing and hard-fixed costs, profits were split evenly—50% to each Angel Studios and The Chosen. This is an industry standard streaming agreement.
Angel Studios generated $281.9 million in revenue from The Chosen brand as of May 28, 2024.
Here’s how that revenue is used:
$116.3 million to The Chosen, LLC as licensing royalties
$64.2 million to Angel Studios (which we reinvested in technology, product, and infrastructure)
$56.9 million to direct distribution costs (cost to produce merchandise, third-party fees, delivery, servers, bandwidth, streaming, etc.)
$44.5 million to marketing and advertising costs to reach over 106 million people
We love your passion for Angel Studios and The Chosen and hope you'll continue to support and amplify both.
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